Editor's Letter

by: Andy McCormick on 30 January 2012

Welcome to 12ahead, the new platform covering the latest in cutting-edge digital marketing and creative technology from around the globe.

It’s an exciting time in the world in terms of digital and technological development. Connected devices are evolving at a phenomenal rate, driving behaviour that we simply haven’t seen before. As well as being exciting, this rate of change has the ability to throw businesses into flux. On the flip-side it also has the potential to inspire the creation of future-proof businesses, should trends be identified and acted upon in the right way.

12ahead is brought to you by leading global digital experts The Knowledge Engineers. Our firm view is that the digital world we live in doesn’t have to be as complex as it first appears. We just need better tools to understand it.

That’s why we have created 12ahead: to help you and your business take advantage of new technological trends. By identifying emerging trends and helping understand how they apply to modern-day companies, we believe 12ahead can put you and your business ahead of the competition.

Central to 12ahead is the coverage of emerging trends in digital. You’ll see this on the homepage and on the left-hand navigation bar as you tour the site. These emerging trends are what we see as critical to success in business over the next year. That’s why we’ll provide daily updates on the latest developments, be it in Multi-screen Marketing or Social Re-engineering. These trends are dynamic in that we will change them over time, making sure you’re up to speed in emerging areas.

As well as producing frequent Examples of new developments, we also provide Cases so that you can get an idea of how the application of these trends can result in success. Our Insight section provides in-depth articles covering the latest research, Q&As and comprehensive coverage from key events in the digital calendar, so you can delve into more depth on key issues.

We believe that innovation can come from anywhere and that’s why you will see us ramp up our international coverage in the coming weeks, with correspondents based in key cities including San Francisco, New York, Sao Paolo, London and Singapore.

We hope you enjoy exploring the first iteration of 12ahead. You can follow us on Twitter for updates, @12ahead. Please feel free to contact me with any feedback, suggestions, or if you fancy contributing to 12ahead (andy@theknowledgeengineers.com). Meanwhile, the 12ahead team is hard at work taking the site way beyond what you see now.


Andy McCormick, Editorial Director, The Knowledge Engineers