UK rock brand Kasabian, in partnership with O2, Columbia Records, Sony Music and virtual reality content agency Visualise, has filmed VR footage of the band, offering a more intimate and immersive experience for fans who can’t make the show.
Using 360 degree camera rigs, one of the nights running at Brixton Academy was shot from different viewing points within the venue, of these viewpoints one lets fans feel like they are on stage with the band, or in the crowd or watching the gig from the press pit.
The content can be viewed through browser, mobile devices or on the Samsung VR Gear headset, the wireless headset compatible with the Galaxy Note 4, released at the end of last year.
Henry Stuart, managing director of Visualise says “With platforms like Samsung’s Milk VR and the Oculus store providing a place for VR headset owners to discover content along with the recent news that YouTube will also be supporting 360 degree video, Virtual Reality and 360 content is bleeding into marketing now more than ever before. It’s great to be at the forefront of the industry, breaking barriers with some of the world’s biggest brands.”
London-based Visualise has been working with a number of brands including Audi, Mercedes and travel agent Thomas Cook, which is currently trialing in-store VR experiences of holiday destinations to encourage viewers to book a trip. This format is also proving successful with automakers; Audi has completed sales through viewers experiencing test drives through the Samsung VR Gear only.