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Having created content for Adidas, Converse, Honda, Diesel, Levi's, Smirnoff, Nokia, Nike and Vans, as well as releasing his fifth book, King Adz talks to 12ahead about how inescapable commercial and capitalism is to blame for ruining authenticity.
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While agencies do still need to catch up with the new customer journey, their value is understated in terms of contribution to innovation.
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Heralding a more immersive and interactive cinema experience, this campaign from DCM sees targetted advertising spilling further out of the cinema screens. Will avid fans ever make it past the foyer?
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12ahead catches up with Morgan Spurlock at the Cannes festival of Creativity in the wake of the success of The Greatest Movie Ever Sold, his look into the world of product placement in motion pictures. And to find out if he still likes burgers...
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