alcohol
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Brazilian beer brand Skol is using gamification to build excitement and engagement ahead of the Brazilian Carnival in February.
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Heineken has launched an experiment to see if social media can help them link two men in Amsterdam with a person from every nationality in two weeks.
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Ballantine’s wants to input creativity and personality into airports using a motion-controlled, personalised art installation.
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Cuervo tequila is to launch a button across the web that lets people organise offline experiences by discovering and sharing content online.
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Samuel Adams plans to debut a crowd-sourced product at SXSW festival
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