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Buick is adding an augmented layer into a hide and seek competition to promote its luxury SUV, 2013 Encore.
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In China, Sina Weibo is brining a TV element to its microblogging platform
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FMCG retailer Pricerite has partnered with outdoor ad specialists JCDecaux to create a shoppable outdoor campaign in a Hong Kong MTR Station.
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Your data is extremely valuable. It's also extremely useful, as start-ups and mainstream banks are increasingly realising
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China’s burgeoning internet economy shows huge growth in mobile and social media as well as an openness to brand engagement.
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Skoda is the latest to open up its brand to get input on product ideas from customers after launching an online co-creation platform in China.
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Effectively boosting sales, Starbucks in China is promoting its new product by contacting fans through the popular instant messaging service, pushing them mood-enhancing personalised songs.
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A new breed of supermarket is launching in China's busy urban areas, fusing the digital and physical worlds.
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VW's People's Car Project has led to a revival in interest in the brand, staging a crowd-sourced competition where fans vote for the most innovative car design.
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While NFC payments are at the test stage in many countries, China's adoption of the technology is rapid. Smartphone adoption is on the rise, as are solutions for those people without smartphones
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China