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crowdsourcing
  • Ericsson and Avicii crowdsource dance track
    by Adam Woods
    social re-engineering crowdsourcing co-creation Avicii Ericsson

    Swedish house DJ Avicii is taking music crowdsourcing to the next level in a partnership with mobile firm Ericsson.

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  • BMW crowdsourcing project envisions how technology can help make cars ‘moral’
    by Adam Woods
    social re-engineering crowdsourcing BMW

    The second phase of a major BMW crowdsourcing project has asked its community for ideas of how cars can develop a notion of ‘selfless thinking’

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  • Five innovative crowdsourcing examples
    by Lucinda Southern
    crowdsourcing Crowdfunding protest Life+ new customer engineering

    Crowdsourcing has been around forever, but now more than ever before we are seeing brands pass on the control to their fans, embracing a more democratic and collaborative model.

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  • VW drives new interest to the brand with the People's Car Project
    by Adam Woods
    China VW new customer journey crowdsourcing automotive

    VW's People's Car Project has led to a revival in interest in the brand, staging a crowd-sourced competition where fans vote for the most innovative car design.

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  • Crowdsourcing takes on lost relics, swordfighting games and social spending shortfalls
    by Andy McCormick
    crowdsourcing WikiLoot Clang

    From helping to trace stolen goods to boosting community projects, crowdsourcing is fast becoming the activity of choice to solve a range of social issues

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  • Thunderclap has the potential to turn tweets into trending topics
    by Claire Weekes
    Thunderclap Twitter crowdsourcing Always on

    New website Thunderclap could - if it takes off - be an asset to brands looking to leverage Twitter as a marketing tool - although perhaps not in real-time

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  • Walmart opens up with ‘Get on the Shelf’ initiative
    by Adam Woods
    Walmart crowdsourcing

    Walmart has a million of product lines on its shelves. Now it wants the public to come up with more

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