Rising rapper Iggy Azalea has released a music video that allows viewers to purchase the garments worn by the stars as they watch, in just a few clicks.
Target's latest ad campaign is incorporating commerce with an online narrative, and hopefully creating a more convincing example of an integrated shopping experience.
Recent data from governing bodies points to the emergence of e-commerce as a burgeoning trend in Brazil, most probably facilitated by the increase in smartphones.
Smaller retailers like MuccaShop are enjoying growth in Brazil. Social and mobile trends are helping them expand online but, in order to succeed, the best in the business are having to be smart with social
Old Navy and Shazam have teamed up to encourage shoppers to buy products as soon as they see the ad on TV
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