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To boost the number of prospective students to this recently opened university, it developed the Game of Your Life Facebook app that allowed players to theoretically make choices that manifest into posts on their timeline, offering a glimpse into the future; a scheme that proves just how a useful digital interpretation of our lives can have real-world applications.
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The new social music app links up to Facebook and lays bare your evening's activities to your social network.
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Domino's has created 'Think Oven', a real-time ideas hub that puts power in the hands of the consumer
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Restaurant chain Outback and its agency LewLara TBWA believe Facebook has de-personalised the birthday greeting and has devised a Facebook-powered hugging chair to reverse this trend.
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Facebook’s future lies in mobile and measurement and recent statements from the social network point to a future of big-data analytics
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Most brands acknowledge the importance of Facebook as a marketing and communications channel, and now the social network is making it easier for SMEs to maximise their presence here too.
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Maes beer was being outsold by its competitors by four to one, so by leveraging the power of Facebook and the popularity of the Maes surname, it distributed free drinks to its name-sakes.
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Facebook officially launched Lookalike this week, so marketers can get in front of people who fit a certain criteria based on a member of their fan base, as part of the social network's focus in offering more efficient ad services. 12ahead talks to Christian Hernandez Gallardo, director of platform partnerships at Facebook.
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Facebook has launched a major update to its news feed, affecting users and brands by adding greater curation options and visuals.
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Artistically visualising our social data is just one of the outcomes from The Creators Project latest experiment - highlighting the accessibility of consumer 3D printing and exploring how we project our online identity is also key.
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