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In an attempt to shake off its image as only a sandwich spread, Hellmann's Mayonnaise wanted to prove its place in other recipes, so began making recommendations on people's receipts based on their grocery lists. The move increased sales by 44%
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The UK's leading milk shake brand needed to reach out to new customers and get more people smiling about its product.
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Task outsourcing start-ups, especially food delivery services, have experienced more of a evolution in America than the UK. One of the first to break into this space in England is Pocket Shop, and proving that if it's convenience you want then you have to pay a lot for it.
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FMCG retailer Pricerite has partnered with outdoor ad specialists JCDecaux to create a shoppable outdoor campaign in a Hong Kong MTR Station.
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Maes beer was being outsold by its competitors by four to one, so by leveraging the power of Facebook and the popularity of the Maes surname, it distributed free drinks to its name-sakes.
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Diageo has become one if the first FMCG brands to develop an ecommerce site and fulfilment process to reach consumers directly online.
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Nivea has created a useful app that utilises weather data to help people only wake up early for the beach if it is actually sunny
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Shopitize is aiming to help FMCG brands including Kellogg’s and United Biscuits tie up online and offline shopping via mobile couponing
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Coca-Cola has created an online tool to help people manage their nutrition, part of its involvement in schemes promoting a healthy lifestyle.
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This AR campaign coming out of Sydney uses image recognition to turn any depiction of a Jameson Whiskey blend bottle into a game, hinting at a not-too-distant future of our own heavily augmented realities.
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FMCG