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Ford
  • Ford enhances in-car connectivity through Glympse partnership
    by Lucinda Southern
    Ford Glympse location-based automotive beyond touch hyper relevance

    In-car connectivity from Ford means that drivers can use voice commands to alert contacts via email, mobile or social networks to where they are in real-time.

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  • Ford’s latest ad found through Twitter
    by Lucinda Southern
    USA Ford automotive Twitter Always on crowd source

    In hopes to re-ignite dwindling sales of its luxury car model, the Lincoln, Ford have taken to Twitter to crowdsource its up-coming Super Bowl ad.

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  • Win a Mustang through Ford’s latest Facebook game
    by Lucinda Southern
    USA Ford Facebook social re-engineering

    The automaker's latest campaign sees it giving hopeful petrol-heads the chance to create their very own personalised Mustang, while racking up plenty of media impressions for the brand. 

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  • Ford keeps up to speed with dual screen through social TV game
    by Lucinda Southern
    USA White Collar Ford multi screen

    Neal's Stash sees fans of the TV show White Collar help out the characters search for a stolen gem, using a variety of social interactions over multiple channels for the chance to win a Ford Taurus.

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  • Ford gears up for self-driving cars
    by Lucinda Southern
    UK automotive Ford Life+

    Letting computers take responsibility for driving our cars might be seem a step too far for some road users, so Ford has created an automatic traffic jam assistant to ease the frustration and strain of motorway jams.

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  • Ford's Free-Key app auto unlocks all of your social media accounts
    by Claire Weekes
    Ford FreeKey Social Media

    To promote its FreeKey technology Ford made an app that unlocks all of your social media accounts without the need to push a single button

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  • Ford shows off beyond touch controls with pinball prank
    by Lucinda Southern
    Paris Ford Ogilvy automotive beyond touch

    Poor drivers in Paris are put to the test with Ogilvy's new campaign, which sees them trying to manoeuvre themselves into a tight parking space, which, unbeknownst to them, is rigged up to a pinball machine

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  • Likeonomics or: how brands are learning to love extreme transparency
    by Adam Woods
    Likeonomics Ford

    12ahead caught up with Rohit Bhargava, the man who coined the phrase 'likeonomics'

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  • Ford uses Instagram to position Fiesta as technologically advanced
    by Claire Weekes
    Ford Instagram Europe

    Ford turned to Instagram to help highlight tech features in its Fiesta model

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