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Toyota has created a fun mobile championship around the process of charging with the aim of changing perceptions and behaviours towards its hybrid cars.
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The Hospital for Sick Children in Toronto, Canada, had a problem. It needed cancer patients to log their condition every day but, understandably, it was difficult to motivate them to do so. They turned to gamification and mobile to turn the tables
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While people are being cautious about spending, charities need to seek new and innovative ways to drive support and Jaro hopes that online gamification can help reach $1bn of support in one year.
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Quantifying and managing health via apps is evolving rapidly and mySugr is adding a fun layer to its service in order to make diabetes management more enjoyable.
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Uncovering enlightening information on the inner workings of our brains, the Great Brain Experiment uses gamification and big data to understand more about our grey matter.
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Brazilian beer brand Skol is using gamification to build excitement and engagement ahead of the Brazilian Carnival in February.
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Nissan explains why it chose to launch its latest model in-game first and why gaming has become such an important part of its business.
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Agency AKQA has created a multi-screen gaming platform to tie in with the Euroleague basketball play-offs, allowing fans to anticipate what will happen next.
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The health, banking and education industries have benefited hugely from these positive uses of gamification.
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Furniture retailer Blu Dot has launched a game of musical chairs on Twitter to promote its new designs.
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Gamification