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In an attempt to shake off its image as only a sandwich spread, Hellmann's Mayonnaise wanted to prove its place in other recipes, so began making recommendations on people's receipts based on their grocery lists. The move increased sales by 44%
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Coca-Cola's Download Concert handed power over to the fans, who were incentivised to download songs during the world's first concert performed at an altitude of 50 meters.
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Rising rapper Iggy Azalea has released a music video that allows viewers to purchase the garments worn by the stars as they watch, in just a few clicks.
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Broadcom's new chip relies on today's "ubiquitous navigation" to plot location more accurately than ever
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Google has finally released details of its augmented reality glasses, which come complete with 4G connectivity, GPS and camera functionality. But there's no news yet of when they will go on sale
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Amsterdam's frozen canals proved the perfect place to inform people of the issues surrounding global warming
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The new social music app links up to Facebook and lays bare your evening's activities to your social network.
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Delta Airlines has launched an iPad-specific app complete with an array of entertainment and hyper personalised features to make air travel more enjoyable.
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Winter illnesses do the rounds every year, and now a helpful app has found a way of delving through your Facebook data and highlighting those most likely to infect you, so you can put the right measures in place to avoid them.
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In-car connectivity from Ford means that drivers can use voice commands to alert contacts via email, mobile or social networks to where they are in real-time.
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