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The internet of things is here, according to James Clifton, the chief operating officer of Evrythng, Now marketers must work out how to connect their products to customers as the benefits are huge.
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Benetton Group's communications research agency Fabrica has partnered with BErg to create a program to develop and research connected services.
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Brands such as Phillips, GE and ASOS are proving that being a socially re-engineered business provides the foundations of constant digital innovation.
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Encouraging people to make new friends on a night out, Budweiser has launched Buddy Cups, Facebook connected vessels linked to your profile.
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A video released by Institute For The Future titled ‘The coming age of networked matter’ predicts a world where everything is interconnected and online.
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Despite our smartphones being such a personal device for a lot of us, there are still times when we are unable to access it to check the latest Instagram Like, and some other way of being alerted is needed. Thankfully this is where a Kickstarter campaign that draws on the growing 'internet of things' comes into play.
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A prototype from MIT Media Lab assistant Dhairya Dand demonstrates how inter-connectivity of all objects will safely and helpfully augment our lives, through ice cubes that monitor our drinking.
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Physical and digital are becoming less definitive as data and connectivity draws the two together but 2013 will see the creative and effective, practical benefits become one.
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Microsoft is planning to connect people physically over long-distance with an internet-connected device that can replicate human interactions such as hugs.
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Twine, a box that uses the internet and sensors, gives everyday objects the power two alert you against rules, such as when the washing is done.
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Internet of things