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Lego
  • Lego Cuusoo: the website that sets the benchmark for crowd-sourcing
    by Andy McCormick
    Lego crowd-sourcing social re-engineering Cuusoo Denmark

    Expect to become a lot more familiar with Lego Cuusoo. The toy brand's crowd-sourcing website now has Facebook and Twitter functionality, allowing for even greater sharing

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  • Parallel universes: discovering connections in seemingly unrelated aspects of life
    by Jeremy Garner
    new customer journey Lego Bing technology

    Reams of content and shorter attention spans has altered the work we create and the way in which we reach those ends. How must we adapt to continue productive outputs?

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  • Lego bricks come to life within this digital gaming experience
    by Claire Weekes
    Lego BrainBricks Gamification

    This game by Lego is a demonstration of how traditional brands are using digital techniques to breathe new life into their products

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  • SXSW: Lego and Google impress, Kurzweil tells the future
    by Andy McCormick
    Lego Google SXSW

    Lego and Google were two brands to triumph at SXSW. Meanwhile, Ray Kurzweil gave us a glimpse of our interactive future

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  • SXSW: Rebuilding Lego
    by Andy McCormick
    Lego SXSW innovation

    How Lego reinvented its innovation system and conquered the toy industry

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