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QR codes add more flavour to this quick-response campaign, encouraging McDonald's fans to flock to restaurants before their ice cream melts.
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PayPal's mobile card reader, Here, has been a critical device in allowing small businesses to accept card payments. Now the company lands its most prominent partnership yet with McDonald's, bringing faster payments to France's restaurants.
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McDonald's experienced first hand the benefits of crowd sourcing, devising a campaign that meant minimum work and maximum profits, enticing new customers and giving them control over the brand's latest creation.
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London 2012 has "inspired a generation," but how much of a crucial part has its Olympic sponsors played in cultivating this? 12ahead looks at the five most innovative marketing campaigns surrounding this year's Olympics.
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Created by Leo Burnett, this campaign asks for audience participation to cement the belief that "we all make the Games," offering fans the chance to appear in the Closing Ceremony's TV spots.
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'Do I have time to eat a burger before I get my train?' This is the, some would say, crucial question McDonald's seeks to answer on its branded departure boards at Warsaw station that tell travellers if they have time for a side of fries
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In France MacDonald's is getting people more personally involved with its new advertising campaign.
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