MI EXPO
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The internet of things is here, according to James Clifton, the chief operating officer of Evrythng, Now marketers must work out how to connect their products to customers as the benefits are huge.
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Consumers are increasingly open to sharing their personal data in order to receive valuable offers from brands. Omid Ashtari from foursquare explains more
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Speaking from MI EXPO just two days into his new role as UK marketing director, James Elias explains how Google is learning from its past to innovate in the future
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