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Coca-Cola's Download Concert handed power over to the fans, who were incentivised to download songs during the world's first concert performed at an altitude of 50 meters.
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Having split from her record label, the musician Amanda Palmer is taking a novel approach to her next project, by asking fans to fund it directly
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Rising rapper Iggy Azalea has released a music video that allows viewers to purchase the garments worn by the stars as they watch, in just a few clicks.
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A polling system which uses NFC and social media is being implemented into the music system at Lancaster University to determine the choice of genre.
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Here's the story of how Demi Lovato used Twitter to get her album to number one in several countries before its scheduled release date
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Music businesses such as [PIAS] have put data the center of their business but modernizing is not without its challenges.
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Nokia's launch campaign for the latest Lumia was the first to allow fans to customise the sound and the look of its interactive music video, leading to deep engagement and over 1000 different iterations of the original song.
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Music discovery is a problem for music streaming services but Spotify is hoping the use of social and listening data to personalise its users experience will drive improvements.
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Music tracks as video game accompaniments have co-existed for some time, gaining exposure for the song through passive playing. Now advergames are being created specifically for the launch of a single in order to establish a long-standing relationship between the player and the track.
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The Guardian has created a live music interactive map, collating content about gigs in London from its online community n0tice and other social networks
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