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Brazil is fast moving towards becoming a nation leading in mobile adoption, meaning brands in the region need to understand this fast evolving customer journey
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Culture is the key component to having marketing innovation velocity in a business, according to a new report from Forrester.
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Auto brands investing in driving conversations on Twitter could be increasing lower funnel conversions such as test drives, according to new research.
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Assessing credit in developing countries is an on-going challenge but an opportunity for entrepreneurs to crack. Cignifi believes behavioural mathematics and calling history could be the answer.
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Customers who ‘showroom’ by researching in store and purchasing online could be both and opportunity for brands, as well as a curse, says TNS.
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FMCG retailer Pricerite has partnered with outdoor ad specialists JCDecaux to create a shoppable outdoor campaign in a Hong Kong MTR Station.
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Some brands have been slow to react to the change in path to purchase, finds DraftFCB report, driven by the global trend towards consumers shopping on their mobiles.
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A video app underpins a hybrid interactive experience/pop up store concept by Uniqlo which is now touring major cities worldwide.
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Facebook is working with offline data specialists such as Acxiom, Datalogix, Epsilon and Bluekai to build in offline shopping data to its ad and CRM programmes
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In the constant pursuit to appear innovative, exciting and sexy many brands forget to use technology in ways that may actually improve the customer experience, explains Robbie Dale, creative director at 1000heads.
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The New Customer Journey