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Sprooki, a location-based service, which partners with retailers and malls to offer localised deals has received funding to expand its operation
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Bloomingdales is the latest retailer to invest in Bodymetrics technology which scans the body to help locate the best fitting clothing for the customer in the store
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In Sao Paolo and Rio de Janeiro, outdoor advertising is banned, meaning retailers are turning to more innovative ways to offer promotions
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Safeway is offering goods at different prices for different people, through its personalised shopping app 'Just for U'
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Fridge magnets are unlikely new way to purchase while financial brands are attempting to re-engineer their businesses for the social era. Find out more with the latest emerging trends webinar from 12ahead
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Unilever Brazil found out how using connected objects to reinvent the customer journey can lead to 70% increase in sales in only one month.
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Companies have a growing responsibility to give customers the greatest experience, as Nathan Freegard from Tribal DDB explores, some are really succeeding here, and he outlines how you can do too.
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Felix Velarde, MD of consumer engagement agency Underwired, predicts an age where omni-channel thinking and holistic relationship building reigns supreme.
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Augmented reality is enhancing shopping experiences from the comfort of your own home.
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Billboards are undergoing a revival, thanks to technology that can link the physical media with something more, often something digital, but not always. These five examples look at the most innovative we've found, and they show that it's still the message and the insight that makes it noteworthy.
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new customer journey