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How Twitter helped Transport for London drive awareness of travel issues around the Olympics through an always-on approach to communications.
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London 2012 has "inspired a generation," but how much of a crucial part has its Olympic sponsors played in cultivating this? 12ahead looks at the five most innovative marketing campaigns surrounding this year's Olympics.
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Created by Leo Burnett, this campaign asks for audience participation to cement the belief that "we all make the Games," offering fans the chance to appear in the Closing Ceremony's TV spots.
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Official Olympic sponsors are making your hotel stay more intuitive and comfortable, by centering the Samsung Galaxy SIII as the sole operator for most in-room services.
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EDF, official electrical sponsors of the the London Eye, the Olympics and Paralympics, are teaming up with American students and social media linguistic experts to gauge our reactions to the Games, and then displaying them in an unmissable place.
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Visa's investment in Mobile Money Network could provide retailers with a new route to market in time for the London 2012 Olympics
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Foursquare is building partnerships with retailers to offer people more than just badges for checking-in
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olympics