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Meat Pack, Guatemala's trendy trainer shop, found the perfect way to to raise awareness of its new campaign; by keeping tabs on its rivals and pushing out deals to potential customers.
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Twitter has long been a favourite destination for sporting fans to converse with one another as a game unfolds. This curated stream pulls in content from a multitude of sources as it bids to be a one-stop shop for followers of Euro 2012
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Nike created this crowd pleasing experiential experience in Tokyo, that used interactive mapping technology to create a cool effect on a grand scale
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Here is an example showing how brands can integrate their Facebook actions into real life situations to massage sales. In Brazil, C&A has developed clothes hangers that tallies an item's number of 'likes' in real-time
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A Japanese research group has mastered what is claimed to be the first device that can view the 3D images in real-time
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Pepsi has launched this real-time dashboard as a one-stop shop for trending entertainment news from around the world. Pepsi Pulse is part of a global initiative by the soft drinks giant
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Pimkie's new tool gives you a glimpse of what Europe's fashionistas are wearing in real-time, before offering you recommendations from its online catalogue.
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Google Maps' new feature offers real-time traffic updates, with the help of data from other smartphone users.
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This creation, put together by US broadcaster CNN, is a great example of how HTML5 technology can create intuitive websites
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Mobile app Roamz pools a wealth of real-time social media data to highlight hubs of local activity to its users
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