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Tesco wants to involve customers in its new co-buying initiative. It's a well-worn path, but the retailer's scale might just make it work
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Coming up against rival streaming services such as Hulu and Netflix, Tesco has launched Clubcard TV with Blinkbox, targeting ads to viewers based on their past purchase data.
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Fusing the best elements from online and physical shopping, Tesco has launched a giant touch screen in one of its UK stores to aid festive shoppers this year.
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Tesco wants to give its customers festive wine advice by inviting its community to take part in an interactive online wine tasting.
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The new customer journey has undergone a radical make-over, with more people choosing their commerce experiences to include the choice parts of both digital and real-world user journeys. Now the idea of virtually shopping from the comfort of your own home is no longer an impossibility.
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Dubbed the UK's first virtual supermarket, Tesco has installed a number of screens in Gatwick's North Terminal to offer an experience that incorporates the best of "clicks and bricks".
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Tesco is trialling a 3D fitting room on its Facebook Page for its Florence & Fred clothing range
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Tesco