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In China, Sina Weibo is brining a TV element to its microblogging platform
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In part of YouTube’s ever expanding plan to build more premium content on its platform it has launched a trial for paid-for content channels.
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The end of a busy week from Twitter sees it branching out to be considered as a more established and far-reaching multi-media service.
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Research from Nielsen suggests Twitter joins the ranks of prior-year ratings and ad spend in the top three variables that influence TV ratings.
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By releasing a new ad format, DDB Brussels hopes to tackle the challenge of how best to get in front of viewers who fast-forward through the ad breaks, an action that at least a third of Belgians state they do.
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Philips is looking to re-design the TV as we know it, by introducing its new connected DesignLine, demonstrating how we are moving towards devices and technology that blend almost completely into our lives.
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A Brazilian language company is utilising multi-screen technology to create a real-time TV translation tool for foreigners
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AdYapper aims to empower people with a place to voice their opinions about ads while also providing a feedback platform for brands and agencies.
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In Brazil multiscreening is growing in the sweet spot where the popularity of its soap operas meets the prolific use of social media.
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UK broadcaster ITV’s commercial lead has called for the industry to acknowledge that most media is now delivered digitally, rendering the term redundant.
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