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Auto brands investing in driving conversations on Twitter could be increasing lower funnel conversions such as test drives, according to new research.
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Here's the story of how Demi Lovato used Twitter to get her album to number one in several countries before its scheduled release date
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Marketing through Twitter can still be incredibly powerful, as a German photocopier brand found after a three-month campaign resulted in an increase in sales as well as increased SEO.
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The end of a busy week from Twitter sees it branching out to be considered as a more established and far-reaching multi-media service.
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Twitter is rolling out keyword searches in timelines, so advertisers can more effectively and timely target groups based on the content and context of their tweets, as well as location, gender and device.
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Exciting and confusing in equal measures, Twitter co-founder Biz Stone's latest announcement declares he'll be devoting most of his time to a new social start-up, inspired by the community-centric behaviour found among jellyfish.
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Research from Nielsen suggests Twitter joins the ranks of prior-year ratings and ad spend in the top three variables that influence TV ratings.
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Independent artists are getting a good deal when they start selling their wares on Chripify - the frictionless social commerce company is now offering no-transaction fee deals for a lifetime.
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The end of this month will see Twitter roll out a system that pits tweets in a hierarchy; whether this is viewed as a judgmental critique or a money-making scheme remains to be seen.
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Twitter and American Express are making social commerce more seamless by allowing users to synch up their accounts and purchase through tweeting.
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