Zappos
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With so many products and brands, it can be hard to navigate a website like Zappos but it’s hoping social curation is the answer.
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More brands are finding ways of seamlessly enabling commerce through social channels, and more often than not their shop window follows the Pinterest model.
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Zappos integrates with Pinterest for slick frictionless commerce, delivering recommendations based on pins from users of the social network.
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Fashion retailer Zappos sells more than 100,000 different items online. This TweetWall it has created enables customers to see which of its products are being talked about in real time
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