Thought Leaders
Thought leader Chris Andrews shares with us some of his tips on how to make the transition from Big Data as a concept into something that can be harnessed. Read More
Brands such as Phillips, GE and ASOS are proving that being a socially re-engineered business provides the foundations of constant digital innovation. Read More
Companies have a growing responsibility to give customers the greatest experience, as Nathan Freegard from Tribal DDB explores, some are really succeeding here, and he outlines how you can do too. Read More
Felix Velarde, MD of consumer engagement agency Underwired, predicts an age where omni-channel thinking and holistic relationship building reigns supreme. Read More
In an increasingly complex and varied MarComms ecosystem, we're finding ourselves spoiled for choice. When new media means all media, Frank Grindrod looks at what's really important when faced with so many options. Read More
As our always on culture turns into to one that's even more preoccupied with instant gratification, what happens to the very notion of time? questions Jeremy Garner. Read More
In the first of a series of articles looking at different sectors, 12ahead looks at three high-street retailers tackling digital disruption Read More
The Venn diagram for content and advertising is a place where many marketers are trying to occupy, but there are a few key points that need to be considered first, explains Richard Armstrong co-founder of Kameleon, who dispels some of the myths surrounding brand content. Read More
Mark Tipper unpacks what we can learn from the strategies of Skyscanner and National Rail Enquiries, in terms of offering valuable utilities to the customer. Read More
Dominik Donocik from tribal DDB explores the space brands can inhabit to connect with people thanks to the burgeoning singularity trend. Read More
Simon White from Draftfcb delves into the difference between our conscious and unconscious minds, calling for a new and more efficient model for advertising. Read More
The battle for the shopping basket is on. With Apple's recent purchase of WiFi SLAM and Google's progress in location mapping, we're all going to have a new in-store experience that will save us money Read More
1000heads' Molly Flatt explores the term 'prosumer' and how brands can continue to reach key influencers now the terms 'advocate' has lost its meaning. Read More
More important then what trends have emerged from SXSWi is how we can tangibly apply this knowledge, a question Jeremy Garner from Weapon7 attempts to answer. Read More
Confident brands can play a crucial role in introducing people to new and surprising, so Scott Magee, strategic director from Vizeum argues. Read More
‘Always on’ has become one of the great over-used phrases to describe the defining characteristic of digital. But something tricky has happened, says Douglas Rushkoff. Read More
A longer-term strategy is needed before brands consider offering a useful utility, argues Johnny Stafford from Tribal DDB. Read More
In the constant pursuit to appear innovative, exciting and sexy many brands forget to use technology in ways that may actually improve the customer experience, explains Robbie Dale, creative director at 1000heads. Read More
Twitter and Google have released annual reports of governmental data requests over Data Privacy Day, but we should really use this time to concentrate on educating about privacy and pushing for renewed ECPA laws. Read More
Jeremy Garner from Weapon7, explores how the multitude of different networks available to us poses a great opportunity for brands to solidify an Always On approach. Read More
Jonty Sharples, Design Director at creative innovation agency Albion, thinks that we’re getting bored with touch, but gesture, which is the long-term successor, isn’t ready yet. So we’re going to have voice foisted on us in the meantime – and it’s going to be really, really annoying. Read More
Facebook’s Graph Search is a move in the right direction but its flaws show just how hard it is to build on social data. Read More
All the information about 12ahead's 2013 webinar series Read More
A call for a more open and accessible living room means that marketers must gain confidence in delivering one-of-a-kind narrative experiences. Read More
Molly Flatt, WOM Evangelist for 1000heads, anticipates a year where our ambitious Always On mentality is kept in check, in order for brands to secure the aspirational status of authenticity. Read More
GE predicts that 2013 will be the year that big data and industry meet in the middle to create the Industrial internet. Read More
Physical and digital are becoming less definitive as data and connectivity draws the two together but 2013 will see the creative and effective, practical benefits become one. Read More
In a constantly connected and immediate world, the ad is even less about the finished product and more about the creative process, which, it is being realised, extends to encompass the consumer. Jeremy Garner, executive creative directive for Weapon7, explores this process. Read More
In a growing age of corporate social and environmental responsibility, do we expect too much from the multinationals? Those within the start-up space are seen to be taking the lead, but for continued expansion and innovation to be possible, total collaboration is vital. Read More