Always on
Pressure is on brands to create and implement a quick-response marketing strategy responding to people on their terms, while also impressing people with pro-active marketing. Social monitoring tools, constantly-updated data streams and creating live events for long-lasting appeal are central tenets to Always on marketing.
Case studies
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How Transport for London got ahead of the games with an always-on strategy
How Twitter helped Transport for London drive awareness of travel issues around the Olympics through an always-on approach to communications.
Examples
Insight
Exclusive essential trends webinar |
Essential trends webinar video |
Asia: a year of innovation |
Catch up on our 2013 Essential Trends Webinar |
Brazilian companies among the most socially engaged in the world |
Asia-Pacific consumers most socially engaged with brands |
Is there really an engaged affluent audience on Facebook? |
Online shoppers in Asia most likely to use social media for research |