beyond apps
The use of apps both by businesses and consumers has seen an enormous growth pattern over the past few years. While consumers still require app-like functionality, technologies such as HTML5 is letting brands create the interface without the expense and limitations of an app ecosystem. Responsive web design is a key strand in beyond apps, letting brands create rich web experiences that are seamless across all devices.
statistics
80% of the largest 2,000 websites globally will have a HTML5 website in 2012 (Google prediction, February 2012)
2.1 billion mobile devices will have HTML5 browsers by 2016 (ABI Research, July 2011)
2.1 billion mobile devices will have HTML5 browsers by 2016 (ABI Research, July 2011)
Case studies
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How Google & AKQA are showcasing inspirational digital innovation
The Creative Sandbox is Google's curated offering of inspirational digital campaigns. This community-driven platform allows people to upload work they've created and vote on their favourite pieces...
Examples
Insight
Mobile wallet is most desired new mobile technology for consumers |
The Meffys finalists have been announced |
HTML5 – what place in the future of the publishing industry? |