That successful brands have a purpose is not new thinking, but the causes we need them to take a stand on are ever in flux, thanks to our heightened rate of change. 73% of people think businesses should influence others to get involved in an issue. We’re seeing many examples of philanthropic brands, but this extends beyond that. We need to design interactions for a slower web, be mindful of people’s time and create things with great meaning. Do less, do it better.