The way we transact is changing; technology is increasingly being used to remove the barriers in buying, shifting the point of purchase to the point of consumption. Key strands to the trend include mobile wallets and payments, shoppable content and in-built transaction capabilities in emerging platforms, all of which are completely changing the real-world shopping experience, bringing measurable online sales techniques the high street and beyond.
By 2015 global near-field communication (NFC) contactless payment transactions will have totalled nearly $74billion (Juniper Research, March 2012)
74% of consumers rely on social networks to guide purchasing decisions (Gartner)
Mobile-influenced retail store sales will account for all in-store sales over the 2012 holiday period (Deloitte, September 2012)
4 out of 5 mobile or tablet users say they will use their device for shopping for Christmas presents this year (Google, October 2012)
Goodfella’s case study proves social media helps remove the friction from product sampling, creating social momentum from free gifting.