The line between online and offline is blurring thanks to innovations in aspects of technology, marketing and advertising such as mobile and customer data. Life+ is about how these exciting changes add value and augment people’s real life experiences. Key strands to Life+ include gamification, augmented reality and interactive experiential or outdoor advertising.
70% of Global 2000 organisations will have at least one ‘gamified’ application in 2014 (Gartner, January 2012)
Augmented reality supplier app Aurasma: 4m downloads, 10,000 partners and 500 apps (Aurasma, October2012)