life +
The line between online and offline is blurring thanks to innovations in aspects of technology, marketing and advertising such as mobile and customer data. Life+ is about how these exciting changes add value and augment people’s real life experiences. Key strands to Life+ include gamification, augmented reality and interactive experiential or outdoor advertising.
statistics
70% of Global 2000 organisations will have at least one ‘gamified’ application in 2014 (Gartner, January 2012)
Augmented reality supplier app Aurasma: 4m downloads, 10,000 partners and 500 apps (Aurasma, October2012)
Case studies
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Sony Japan creates AR festival to promote headphones
Sony Japan attracted over 460,000 to a virtual AR festival to promote its smartphone-only headphones
Examples
Insight
Internet of things will return $14.4 trillion to businesses in next ten years |
Asia: a year of innovation |
Why gaming has become such an integral part of Nissan’s marketing |
Five innovative crowdsourcing examples |
Five worthy gamification efforts in 2012 |
Absolut vodka creates interactive pop up bar in Sao Paulo |
80% of gamification efforts will fail to meet business objectives |
Indiegogo: crowd-funding platforms are so much more than free money |