3D printers are now on the high streets. Manufacturing is undergoing a revolution. Education, healthcare (biometric printing) and the heavy industry sectors is where this trend will have an impact. But brands also need to see the relevance in this, as the demand for personalised production continues to grow. There’s also a shift in how consumers approach technology; many are becoming concerned with how things work, what processes are involved, leading to coding being taught in schools and demand for more skilled job roles.
A campaign for BelVita by Droga5 and Fake Love drove 80 million social impressions and a 100% spike in sales by using 3D scanning and printing to send personalised messages.