People's content experiences have changed massively in a few short years to the extent that it's common to utilise multiple screens simultaneously. Heavy use of tablets, smartphones and laptops is providing brands with new ways to take advantage of this trend, escpecially when used with the TV. The living room experience is changing, providing huge opportunities for brands.
7% of the time that people watch TV, it’s also watched with another device (Google, August 2012)
49% of people watch TV with a smartphone and 34% with a PC or laptop (Google, August 2012
22% of simultaneous device usage is complementary and 78% is multi-tasking (Google, August 2012)
New technologies allow us to tell stories in creative and inventive ways, hoping to achieve this and connect people with the events of D-Day was Channel 4, who teamed up with agency Digit and...