the new customer journey
The way people buy products is fundamentally changing at a rapid rate through the constant advancement of digital technology. This has paved the way for a new customer journey, meaning marketers are having to relearn how best to reach people and sell products.
Case studies
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Shoe campaign in Israel shows Instagram has legs
Visuals have been proven to play an important role in consumer purchase behaviour, which may explain why that now more than ever brands are exploring integrating Instagram in campaigns.
Examples
Insight
Forrester outlines cultural differentiators needed to innovate |
Exposure to tweets drives lower funnel conversions for auto brands |
TNS warns mobile ‘showrooming’ a curse and an opportunity |
Research reveals brands slow to respond to opportunity of mobile commerce |
‘It’s half of what we do’ - how data came to rule the music business |
Adidas and Google try to prove mobile can drive in-store sales |
Asia: a year of innovation |
Microsoft Advertising’s mission to fuse technology and creativity |