nudge marketing
Nudge marketing involves communications that attempt to influence people by carefully selecting the options available to them. By curating options into a carefully-selected choice architecture, brands and public sector bodies are attempting to help people make better decisions.
Case studies
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Turkish university uses Facebook's timeline to gamify the future
To boost the number of prospective students to this recently opened university, it developed the Game of Your Life Facebook app that allowed players to theoretically make choices that manifest...
