social re-engineering
Few companies think about social from the bottom-up but more and more are starting to re-engineer their structures and approach for the social era. Openness, sharing, people participation and extreme transparency are key pillars of a business that is truly social.
Case studies
-
Facebook – UK brands lead CRM, & how SMEs can really flourish
Most brands acknowledge the importance of Facebook as a marketing and communications channel, and now the social network is making it easier for SMEs to...
Examples
Insight
Forrester outlines cultural differentiators needed to innovate |
Exposure to tweets drives lower funnel conversions for auto brands |
Brazilian agency Mandalah explains its socially-driven ‘bottom-up’ approach |
Facebook and its big data plan |
Want a viral hit? Small networks are the big influencers |
Review: New Facebook news feed |
sxsw 2013: Seth Priebatsch on using technology to innovate faster |
Customer loyalty is the key driver for social re-engineering in telecoms businesses |